Did You Know?

Allowing term life insurance policies to expire can be the most costly financial mistake people make in their lives?

Did You Know?

Allowing term life insurance policies to expire can be the most costly financial mistake people make in their lives?

Over 98% of term life insurance policies never pay a claim.

Over 98% of term life insurance policies never pay a claim.

Message from our CEO

It's always pained me when good, hard-working men and women come to me after letting a term life insurance policy expire. If we could have just met prior to the expiration, they would have had so many more options to build wealth and security at the same time.


Can you believe that 98% of term life insurance policies never pay any death benefit?


I founded Lifeinsurely so that more Americans could be saved from making huge mistakes concerning their term insurance policies, and from overpaying significantly on taxes.


I promise that each member of our team of professionals have the same goals and our no-nonsense approach will get you the answers you need, as fast as possible.


Craig Lance is a founder and CEO of Lifeinsurely. Craig is a veteran, who served actively in the Marine Corps including combat deployments in the Middle East.


For the past 30 years, Craig has helped people properly understand and take advantage of the financial tools that provide them with more money, security, and flexibility before and during their retirement.


Craig is passionate about minimizing his client’s tax burden - driving it to be as close to zero as possible.


What we've done for other folks like you

Josh W.
Working with Lifeinsurely when I converted my term insurance was easy and done seamlessly. Even with some prior underwriting challenges, not only was Craig and his team able to quickly turn the transaction, but they were able to attain additional new coverages as well.

This experience will generate hundreds of thousands of dollars in additional living benefits to me and millions in legacy to my family. Thank you! All of my business partners and family know about them now too…Awesome work!

Josh W

Morine S.
After an introduction to Lifeinsurely from a client of mine, Craig was able to create the right plan for myself and my family. Not only did I attain new cash balance coverages but have been utilizing my conversion option year after year.

Even after the initial transaction, I know that Lifeinsurely’s systems will continue to remind me when it is time to review my plan or make changes. I love the fact that they are always available and maintain an open line of communication. I am a client for almost 5 years now!

Morine S.

Steven and Krissy V.
Lifeinsurely made all the difference for our family when we were referred directly to them by our current life insurance carrier. They took the time and fully explained all of our options so that it made all the sense in the world. While we decided not to fully convert now, Craig was able to find us new term coverage at super favorable rates.

Lifeinsurely had the term carriers competing amongst themselves for OUR business! They were even able to set it up so that we can start to convert our large block of term in increments in the upcoming months.
We are so happy for the introduction and can’t wait to start to accumulate more cash!

Steven and Krissy V.

 Gaby L.
My mother had been utilizing Lifeinsurely’s services for years, and always raved about the service. I decided to have a conversation with Craig and the team there and was not disappointed. I was able to attain cash balance plans along with convertible coverages.

I have been working to convert all of my coverages, slowly but surely. These plans will mean the difference of hundreds of thousands of dollars to millions in supplemental retirement income for my family and me. I am so grateful to my mother for pushing me to do this!
Thank you Lifeinsurely!

Gaby L.

Jhoshua P.
Working with the Insurely team made the entire life conversion process simple. Craig and his team
managed to quickly accomplish everything we discussed, and my family’s plan is right on track.

I cannot imagine converting any of my term insurance elsewhere, and I am an insurance agent! I will be back soon to convert another contract I own next year!

Jhoshua P.

85% of U.S. adults do not qualify for a Preferred health rating, which means paying 25% to 300% more for the same coverage.

85% of U.S. adults do not qualify for a Preferred health rating, which means paying 25% to 300% more for the same coverage.

We work with all life insurance carriers

Regardless of where you live, and no matter which company you purchased your policy from, Lifeinsurely can help you!

John Hancock

John Hancock

Pacific Life

Pacific Life

Lincoln Financial Group

Lincoln Financial Group

AIG

AIG

Penn Mutual

Penn Mutual

Home Life Insurance Company

Home Life Insurance Company

Ameritas

Ameritas

Voya

Voya

American-Amicable Group of Companies

American-Amicable Group of Companies

Transamerica

Transamerica

MetLife

MetLife

Guardian

Guardian

Assurant

Assurant

Pan American Life

Pan American Life

Mass Mutual

Mass Mutual

Brighthouse Finanacial

Brighthouse Finanacial

Sagicor Life

Sagicor Life

Assurity

Assurity

Gerber Life Insurance

Gerber Life Insurance

Symetra

Symetra

Principal

Principal

Protective

Protective

Mutual of Omaha

Mutual of Omaha

Illinois Mutual

Illinois Mutual

Liberty Bankers

Liberty Bankers

Oxford

Oxford

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